We are changing apparel forever.
We want our apparel to be a tool to help you achieve your goals in everything you pursue. There has been complacency in the consumer apparel industry, where most people accept that apparel is something you have to wear to conform to a specific activity or social setting. We design our apparel to act like equipment - working in harmony with your mindset.
We see the future as an exciting place where technology allows for more freedom and time. We study the extreme conditions that cutting-edge industrial textiles are used for and adapt them for the everyday user's benefit. The final product has to be a perfect balance of advanced yet accessible.
Whether our designs encourage a tougher workout, athleticism, creativity, style, entrepreneurship, or prepare you for an unpredictable day, we are creating the future of apparel. How you use it is up to you.
Stay Humble. Work Harder. Raise The Standard.
Our company culture is all about high-risk tolerance. We encourage new ideas no matter how crazy they may sound, and we are willing to be wrong if it gets us closer to the next significant innovation.
As we explore new designs and technologies, we come closer to creating the perfect apparel that will allow you to operate at your full potential. And we won't stop until we've done that.
[ Raise The Standard]