In May 2020, two best friends from Willimantic, Connecticut, started the Raise The Standard brand. It became vital to them because it embodies all of the mindset changes and challenges they put themselves through every day.
We want everyone to feel that incredible feeling of rising above any limit they thought they were ever bound to.
Live your challenge every day, wear your mindset and Raise the Standard.
With our go-getter attitude, we learned how to screenprint off a $150 screen printing press bought off Amazon. We were designing and crafting all of our apparel out of an old barn a family member had. As it turns out, people started to love the movement. We were selling more than we could fulfill.
Soon we had over 50,000 followers on Instagram and sold to nearly every state in North America. The Raise The Standard movement transcended into being selected as the Exclusive Hoodie for the GRAMMY Awards Gift Bags for the presenters and performers of 2021.
The biggest high has been uniting the #RTSCrew everywhere together. Every day incredible pics of motivated individuals putting in the effort sweating in Raise The Standard merch surface on social media (using the hashtag #RaiseTheStandard). These pictures remind us that we all want the same thing no matter how far away we live from one another.
Do great things, be a great person, and Raise The Standard
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Two Bestfriends And Their Road To the GRAMMY Awards® (Episode 1) 4K