At Raise The Standard, we understand that life is filled with challenges—moments where giving up seems like the easiest option. But you didn't quit. You pushed forward, embodying resilience and determination. We're here to serve as a constant reminder of that strength, inspiring you and others to keep moving forward.

Founded in 2020 by Nicholas Poulin, our brand was born from personal experiences of overcoming adversity. Witnessing his siblings battle leukemia and addiction, Nicholas learned the power of empathy and resilience. These experiences instilled in him a deep commitment to connect with people, celebrate their strength, and inspire them to never give up.

We are dedicated to creating high-quality activewear and lifestyle essentials that not only offer comfort and style but also embody the values of resilience and self-improvement. Each piece is crafted to inspire you to embrace challenges and strive for greatness daily.

By choosing Raise The Standard, you join a community that values positivity, perspective, and humility. Together, we aim to elevate our lives and the lives of those around us, fostering a culture of continuous growth and empowerment.

Thank you for being part of our journey. Let's continue to raise the standard, together.