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Not a fashion label. A way of life.

Raise The Standard

We don’t sell shirts. We build standards. For the ones who show up when it hurts and keep going anyway.
Raise The Standard Apparel
FOR THE FEW STILL WILLING TO EARN IT.
Raise The Standard Apparel
In the winter of 2020

THE BEGINNING

I didn’t build this brand to sell shirts. I built it because the world forgot what it means to earn respect — to fight for something bigger than yourself — to wake up every day and commit to being better, no matter what’s in your way.

My story starts in the fire. My sister fought leukemia when we were kids. A family member battled addiction. I learned early that life doesn’t hand you fairness — it hands you the opportunity to build character. I saw pain up close and chose not to run. I learned empathy through struggle, and discipline through survival.

Strength isn’t looking tough — it’s showing up broken and doing what has to be done anyway. That’s where Raise The Standard was born: not in comfort, but in commitment.

— Nicholas Poulin, Founder

I Prefer Peace T-Shirt - Raise The Standard Apparel
RAISE THE STANDARD LIFESTYLE

For the Few Still Willing to Earn It

Raise The Standard represents discipline, inner war, and the unwavering decision to become more than your circumstances. Built from hardship and forged through personal accountability, it reflects a life defined by grit, integrity, and the refusal to fold when pressure hits.

This brand embodies the pursuit of progress—physically, mentally, and spiritually. It calls on those who choose the lifestyle to confront their weaknesses, outgrow excuses, and rise as leaders in their homes and communities.

Through meaningful products, mission-driven experiences, and a clear demand for personal responsibility, Raise The Standard creates a culture of strength and community. It challenges every follower to confront who they see in the mirror, stand firm in their values, and live each day with purpose.

The message is simple: do the hard things, build yourself into someone worthy of respect, and never lower your standard.

Built To Be Earned

Hand-crafted prints, small batches. Premium blanks, reinforced seams, lasting color. Designed for gym, street, and every hard day in between
The Standard

The Standard

You determine your standard daily. Pain is the assessment. Character is the outcome. Treat individuals with respect — even when it isn't earned. Family, health, integrity. Nothing surpasses them. Excuses are not tolerated. Responsibility thrives here. You set the example.

CRAFTED IN THE USA

CRAFTED IN THE USA

Crafted with care and intention, our pieces embody the work, effort, and commitment you put into yourself. Each piece is a reflection of the dedication and craftsmanship that goes into creating it.

BUILT FOR THE FIGHTERS

BUILT FOR THE FIGHTERS

Raise The Standard is beyond apparel. It's a commitment. A lifestyle choice to always strive for progress. To put in the work day in and day out. This dedication to excellence is evident in every product we offer, setting us apart from the rest.

Raise The Standard Apparel
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