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About Us

Embodying Excellence, Pursuing Perfection

At RAISE THE STANDARD®, our ethos goes beyond a mere motto—it embodies the essence of our identity. As a lifestyle sports nutrition brand, we champion a journey that transcends physical fitness, guiding you towards the best version of yourself. Our mantra, "Commit to being the best version of yourself," emerges from a pivotal realization: the moment you decide that 'enough is enough.' It's about embracing change, leading by example, and silencing the skeptics. Our philosophy isn't confined to physical strength—it's about resilience, determination, and a transformative approach to life.

Our vision is fueled by the dreams that recur tirelessly, driving us to extraordinary heights. We believe in the courage required to chase these dreams, setting those who dare apart. Eliminating fear, embracing faith, and trusting in your ability to realize your vision are the cornerstones of our ethos. The path to success might be obscured, but it's the relentless pursuit that defines us.

Success, for RAISE THE STANDARD®, is a relentless journey that commences with a single, resolute step forward. It's about harnessing your strength, courage, faith, and tenacity, and stepping fearlessly into the unknown. Each step, taken with conviction, becomes a natural extension of who you are, transforming struggle into an effortless part of your existence.

We acknowledge that there are no shortcuts. Preparedness to push beyond limits, especially when exhaustion sets in and doubts arise, is crucial. In these moments, your deep-seated beliefs and the vision etched in your soul must propel you forward, shaping your destiny.

Ultimately, the journey is personal and profound. It requires moving against the grain, defying odds, and overcoming negativity and skepticism. It's about daily progress, fueled by heart and unwavering belief in oneself. It's about the courage to be the best, to never settle, and to continually RAISE THE STANDARD®. This is our essence—where every challenge is an opportunity to excel, and every dream is a step towards greatness.

Crafted with Excellence

Beyond Ordinary: Our Apparel & Supplements

Every item in our collection, be it a cozy hoodie that makes an impact, a sleek t-shirt, or our high-performance leggings, is a testament to our dedication to quality and self-expression. Our in-house team meticulously designs each piece, infusing creativity and precision into every stitch and print. From screen printing to sewing, we craft apparel that's not just clothing – it's a way to showcase who you are.

But our commitment to excellence doesn't end with apparel. Our supplements are rigorously tested for quality and effectiveness, ensuring that what you put in your body is as extraordinary as what you wear. At RAISE THE STANDARD®,we're not just another lifestyle brand; we're a destination for those who demand the best, in both fitness and life.




Nicholas Poulin's life is a testament to the power of resilience, compassion, and the enduring impact one can have on the world. As a devoted husband, father, and proud American, he embodies the values of dedication, love, and patriotism in every aspect of his life. His journey to founding RAISE THE STANDARD® is rooted in a deep-seated desire to make a meaningful difference in people's lives, an ambition that extends far beyond his professional achievements.

Nicholas's path was profoundly influenced by personal experiences within his family. His younger sister's brave fight against leukemia and his older brother's triumphant recovery from addiction underscored the importance of being a source of light in times of darkness. These challenges not only shaped Nicholas's character but also ignited his passion for helping others through their own struggles.

Before establishing RAISE THE STANDARD®, Nicholas made his mark as a celebrity trainer, where he discovered his innate talent for inspiring change and fostering growth in others. This experience paved the way for a broader vision: creating a company that transcends the realm of physical fitness and becomes a beacon of hope and transformation.

At RAISE THE STANDARD®, Nicholas leads with empathy and a commitment to uplifting others. The brand is more than a mere business; it's a community dedicated to personal development, support, and empowerment. Nicholas's leadership is driven by the belief that everyone has the capacity to overcome adversity and achieve greatness.

Nicholas Poulin's story is a powerful narrative of overcoming challenges and using those experiences to light the way for others. As a leader, husband, father, and patriot, he continues to inspire and encourage people to embrace their journey of self-discovery and triumph.

Founder & Chief Marketing Officer


Alex spearheads the marketing initiatives at RAISE THE STANDARD®. He brings a keen eye for brand design and a strategic focus on enhancing our presence through social media and content creation.

Alex's diverse skill set extends well beyond his professional role. He is a true jack of all trades with a passion for tuning cars, capturing moments through photography, and dedicating himself to fitness by hitting the iron. His multifaceted interests and experiences contribute to his dynamic approach to marketing, infusing creativity and innovation into every aspect of his work at RAISE THE STANDARD®.

Elevate Your Career, Transform Lives


At RAISE THE STANDARD®, we're more than a brand; we're a movement. We're on the lookout for passionate individuals who embody our ethos of excellence and relentless pursuit of personal growth. If you're ready to make a difference in the world of sports nutrition and wellness, we want to hear from you.

Join a team where innovation, passion, and commitment are at the core of everything we do. Here, every role is an opportunity to inspire, lead, and contribute to a collective mission of raising standards.

Interested in being part of our journey? Explore our current openings and find out how you can contribute to a culture of excellence.