We’re Here Because You Didn’t Give Up
At Raise The Standard, we’re here for the ones who kept going—
Even when life tried to break them.
Even when no one else saw the fight.
You didn’t just survive.
You chose to become better.
We exist to remind you of that strength—
And to help you carry it forward.
Born From Real Battles
Founded in 2020 by Nicholas Poulin, this brand was built on pain, perspective, and purpose. After watching his siblings battle leukemia and addiction, Nicholas learned what it means to fight—and to witness others rise from rock bottom.
That experience didn’t just spark a brand.
It sparked a movement:
To turn pain into purpose. And strength into a daily reminder.
Our Mission Is Personal
Every hoodie, shirt, and design carries more than ink—it carries a message:
You are not done yet.
We believe in:
over resignation
over guilt
over helplessness
This isn’t about being perfect.
It’s about striving—every day—to be the best version of yourself.
More Than Clothing.
When you wear Raise The Standard, you’re joining people who:
- Overcame addiction
- Fought through trauma
- Lost loved ones
And came out the other side still standing.
You wear it for yourself.
And for the ones still fighting.
This Is Bigger Than Us
We handcraft everything in the U.S.—no outsourcing, no shortcuts.
Why?
Because we believe your story deserves more than mass production.
We’ve donated over $80,000 to families in need.
And we’re just getting started—because the mission is bigger than hoodies.
It’s about human connection, resilience, and daily self-betterment.
Thank You for Raising the Standard
Whether this is your first order or your tenth, thank you.
You are proof that healing is possible.
That strength is real.
And that becoming better is always worth it.
Let’s keep going—
And let’s raise the standard, together.
