In life, a standard is something you set for yourself that can't be changed. To Raise The Standard, a standard symbolizes an expectation, strength, and confidence in oneself.

Raise The Standard aims to bring awareness and support to young upcoming dream chasers that are disappearing daily from our society as a lifestyle brand. Social media and others challenge our self-worth every day. We hope to inspire unity and encouragement among our Raise The Standard Family.

At its core, Raise The Standard is a give-back organization, forever striving to be a positive change in the world and encouraging others to do the same. 

We support a multitude of initiatives beyond raising awareness and financially back organizations that help those in need. From Breast Cancer to Mental Health and Suicide prevention, Raise The Standard is committed to supporting charitable initiatives. No matter what, you can rely on us. 

"IT'S MUCH MORE THAN A CLOTHING BRAND. IT'S A MINDSET! IT'S ABOUT BEING CONFIDENT IN WHO YOU ARE, WHAT YOU WEAR, AND WHAT YOU WILL BECOME. WE HAVE STANDARDS. WE DON'T SETTLE, WE DON'T APOLOGIZE FOR FOCUS, WE ARE THE NEXT BIG THING.

In May 2020, two best friends from Willimantic, Connecticut, started the Raise The Standard brand. It became vital to them because it embodies all of the mindset changes and challenges they put themselves through every day.

We want everyone to feel that incredible feeling of rising above any limit they thought they were ever bound to.​With our go-getter attitude,

we learned how to screen-print off a $150 screen printing press bought off Amazon. We were designing and crafting all of our apparel out of an old barn a family member had. As it turns out, people started to love the movement. We were selling more than we could fulfill.

We want everyone to feel that incredible feeling of rising above any limit they thought they were ever bound to.​ At its core, Raise The Standard is a give-back organization, forever striving to positively change the world and encouraging others to do the same. 

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