WHY WE DO IT
Raise The Standard is more than just a tagline—it's a reflection of the profound connections and shared experiences that bind us together. Since 2020, we've built more than a brand; we've created a sanctuary for millions seeking solace and strength in their journeys. Our ethos, "commit to being the best version of yourself," isn't just a motto; it's the backbone of everything we stand for.
We understand that the fabric of life is woven with challenges, from battling serious illnesses to striving for personal wellness, from honoring service to leading by example for future generations. These stories of resilience and determination resonate at the core of our mission. Raise The Standard is a home for all—whether it's someone fighting cancer finding comfort in our message, a parent hitting the gym to forge a healthier path for their family, or a veteran wearing our gear as a testament to their enduring love for their country.
Our commitment transcends producing apparel. We're here to make an impact, to support each other through thick and thin, and to always push harder than the day before. It's about more than just clothing; it's about wearing your story, your struggles, and your triumphs. At Raise The Standard, we celebrate the journey to becoming the best version of oneself, acknowledging every obstacle as a step towards tomorrow's achievements.
This is why we do what we do—to inspire, to uplift, and to unite. Through our shared stories and collective efforts, we embody the true meaning of making an impact.
Work Harder. Stay Humble. Raise The Standard
In 2020, Raise The Standard was launched from a humble barn with a profound commitment to revolutionize the apparel industry by embedding purpose into every piece of clothing. Dedicated to crafting designs that resonate deeply, we honed in on our vision, swiftly attracting a community of like-minded individuals who were drawn to our ethos. Our grassroots movement rapidly expanded, enabling our transition from the barn to a more accommodating facility. This evolution fueled our growth, and our unwavering ambition transformed us into a symbol of influential fashion.
This remarkable trajectory culminated in a defining moment when Raise The Standard became the official hoodie provider for the GRAMMY Awards. This achievement was a testament to our impact on the fashion world, demonstrating that even a small brand, rooted in authenticity and passion, can resonate on a global stage. Our success at the GRAMMYs not only elevated our profile but also solidified our reputation as pioneers of meaningful fashion, proving that true dedication to a cause transcends boundaries and resonates universally.
ELEVATE TOGETHER WITH RAISE THE STANDARD: WORN BY THOSE WHO INSPIRE MILLIONS
Top athletes and artists like NFL players, UFC fighters, and renowned figures such as Teddy Swimms and Jay Cutler, 4x Mr. Olympia, choose Raise The Standard. United by a commitment to excellence, they embody our ethos: Elevate your game, be your best self.
